{"id":880,"date":"2025-07-01T16:31:40","date_gmt":"2025-07-01T16:31:40","guid":{"rendered":"https:\/\/insight-r.digital\/site\/?p=880"},"modified":"2025-07-25T17:28:25","modified_gmt":"2025-07-25T17:28:25","slug":"tipos-de-programas-de-lealtad-puntos-niveles-punch-cards-y-mas","status":"publish","type":"post","link":"https:\/\/insight-r.digital\/site\/programa-de-lealtad\/tipos-de-programas-de-lealtad-puntos-niveles-punch-cards-y-mas\/","title":{"rendered":"Tipos de programas de lealtad: puntos, niveles, punch cards y m\u00e1s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"880\" class=\"elementor elementor-880\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500708c0 e-flex e-con-boxed e-con e-parent\" data-id=\"500708c0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbfa5b4 elementor-widget elementor-widget-text-editor\" data-id=\"3dbfa5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En un entorno donde los clientes tienen m\u00e1s opciones que nunca, <strong>fidelizar se ha convertido en una prioridad estrat\u00e9gica para negocios de todos los tama\u00f1os<\/strong>. Los programas de lealtad permiten fortalecer la relaci\u00f3n con los clientes, aumentar el ticket promedio y generar recompra constante.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Pero, \u00bfsab\u00edas que existen distintos tipos de programas de lealtad? En este art\u00edculo exploraremos los modelos m\u00e1s comunes: desde el cl\u00e1sico sistema de puntos hasta programas de niveles, punch cards digitales y esquemas h\u00edbridos. Adem\u00e1s, te compartimos ejemplos y recomendaciones para que elijas el mejor para tu negocio.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es un programa de lealtad?<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Un <strong>programa de lealtad<\/strong> es un sistema que recompensa a los clientes por su comportamiento recurrente \u2014como compras, visitas o referidos\u2014 con incentivos que los motivan a volver. La investigaci\u00f3n acad\u00e9mica lo define como:<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<h3><span style=\"color: #000000;\"><em>\u201cUna estrategia orientada a construir relaciones sostenidas con los clientes mediante recompensas por su lealtad\u201d<\/em><\/span><br \/><span style=\"color: #000000;\">(Yi &amp; Jeon, 2003, <em>Journal of Services Marketing<\/em>)<\/span><\/h3>\n<\/blockquote>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9027a e-con-full e-flex e-con e-child\" data-id=\"ee9027a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5bf58e78 e-con-full e-flex e-con e-child\" data-id=\"5bf58e78\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32947635 elementor-widget elementor-widget-heading\" data-id=\"32947635\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un programa de lealtad y por qu\u00e9 es crucial para tu negocio hoy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2913e4ca e-con-full e-flex e-con e-child\" data-id=\"2913e4ca\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73dc847d elementor-align-center e-transform elementor-widget elementor-widget-raven-button\" data-id=\"73dc847d\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.100000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;turn_to_popup_action_button&quot;:&quot;no&quot;,&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\r\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none elementor-button raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/insight-r.digital\/site\/programa-de-lealtad\/que-es-un-programa-de-lealtad\/\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\r\n\t\t\t\t<span class=\"raven-button-content\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"button-text-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"button-text\">\r\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\r\n\t\t\t\t\t\t\t\t\tSaber m\u00e1s\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t<\/a>\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd5ce5 elementor-widget elementor-widget-text-editor\" data-id=\"dcd5ce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #1e232e; font-size: 1.5rem; font-weight: 600;\">Beneficios de implementar un programa de lealtad<\/span><\/p>\n<p><!-- \/wp:heading --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Aumenta la retenci\u00f3n de clientes:<\/strong> conservar clientes es hasta 5 veces m\u00e1s barato que conseguir nuevos (Reichheld &amp; Schefter, 2000).<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Eleva el ticket promedio:<\/strong> los clientes leales gastan entre 12% y 18% m\u00e1s (Accenture, 2018).<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Recoge datos valiosos del cliente<\/strong> para campa\u00f1as personalizadas.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li><strong>Crea diferenciaci\u00f3n competitiva<\/strong> en mercados saturados.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Tipos de programas de lealtad m\u00e1s comunes<\/h2>\n<p><!-- \/wp:heading --><!-- wp:heading {\"level\":3} --><\/p>\n<h2 class=\"wp-block-heading\">1. Programa de puntos<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Este es el modelo m\u00e1s tradicional. <strong>Los clientes acumulan puntos por cada compra<\/strong>, los cuales pueden canjear por recompensas, productos gratis o descuentos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Ventajas:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>F\u00e1cil de entender para el usuario.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Escalable seg\u00fan volumen de compra.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Ideal para negocios con alta frecuencia de visita.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Ejemplo:<\/strong> Cada $10 gastados = 1 punto. Al juntar 100 puntos, el cliente puede obtener un producto gratis.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<h3><span style=\"color: #000000;\">Seg\u00fan Uncles et al. (2003), los programas de puntos funcionan mejor cuando el cliente percibe valor acumulativo y f\u00e1cil redenci\u00f3n (<em>Journal of Consumer Marketing<\/em>).<\/span><\/h3>\n<p><!-- \/wp:paragraph --><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading {\"level\":3} --><\/p>\n<h2 class=\"wp-block-heading\">2. Programa por niveles (tier-based)<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Este esquema <strong>divide a los clientes en niveles<\/strong> seg\u00fan su actividad o gasto. A medida que suben de nivel, acceden a beneficios exclusivos como env\u00edos gratis, productos anticipados o atenci\u00f3n VIP.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Ventajas:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Motiva la competencia entre clientes.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Genera percepci\u00f3n de estatus.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Fomenta mayor gasto para subir de nivel.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Ejemplo:<\/strong> Nivel Bronce (0-999 pts), Plata (1000-2999 pts), Oro (3000+ pts), cada uno con recompensas mayores.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h2 class=\"wp-block-heading\">3. Punch card digital (tarjeta de visitas)<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Inspirado en las antiguas tarjetas f\u00edsicas, este modelo <strong>recompensa al cliente tras un n\u00famero espec\u00edfico de visitas o compras<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Ventajas:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Intuitivo y directo.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Recompensa la frecuencia, no el monto.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Ideal para cafeter\u00edas, panader\u00edas, negocios locales.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Ejemplo:<\/strong> A la d\u00e9cima compra, el cliente recibe una bebida gratis.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<h3><span style=\"color: #000000;\">Seg\u00fan la teor\u00eda de refuerzo conductual (Skinner, 1953), <strong>las recompensas frecuentes y previsibles aumentan la conducta repetitiva<\/strong>.<\/span><\/h3>\n<p><!-- \/wp:paragraph --><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading {\"level\":3} --><\/p>\n<h2 class=\"wp-block-heading\">4. Programas h\u00edbridos<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Combinan varios elementos, como puntos + niveles, o visitas + recompensas sorpresa. Este enfoque busca <strong>personalizar la experiencia<\/strong> y dar m\u00e1s opciones al cliente.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Ventajas:<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>M\u00e1s flexibilidad para el negocio.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Aumenta la interacci\u00f3n del cliente.<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Se adapta a distintos perfiles de consumidor.<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>Ejemplo:<\/strong> Programa con puntos + tienda de recompensas + niveles de cliente + cupones por cumplea\u00f1os.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><\/p>\n<h2 class=\"wp-block-heading\">5. Lealtad emocional o experiencial<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>En este modelo, la recompensa no es solo econ\u00f3mica, sino tambi\u00e9n <strong>emocional o social<\/strong>: acceso a experiencias, reconocimientos p\u00fablicos o impacto social.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Ejemplo:<\/strong> Invitaciones a eventos VIP, donaci\u00f3n a una causa social por cada compra, beneficios por referir amigos.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<h3><span style=\"color: #000000;\"><em>\u201cLos consumidores muestran mayor lealtad cuando se sienten emocionalmente conectados con la marca\u201d<\/em><\/span><br \/><span style=\"color: #000000;\">(Kumar &amp; Reinartz, 2016, <em>Creating Enduring Customer Value<\/em>)<\/span><\/h3>\n<p><!-- \/wp:paragraph --><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1l es el mejor para tu negocio?<\/h2>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Todo depende de:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Tu <strong>modelo de negocio<\/strong> (retail, restaurante, ecommerce, etc.)<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Tu <strong>frecuencia de compra esperada<\/strong><!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>El <strong>tipo de cliente<\/strong> que atiendes<!-- \/wp:list-item --><!-- wp:list-item --><\/li>\n<li>Tus <strong>capacidades operativas o tecnol\u00f3gicas<\/strong><\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p>Lo ideal es elegir un modelo que sea <strong>sencillo para el cliente y f\u00e1cil de operar para tu equipo<\/strong>. Plataformas como <strong>Insight-r<\/strong> permiten combinar diferentes esquemas (puntos, niveles, punch cards) en una misma soluci\u00f3n flexible y personalizable.<\/p>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62d1d5e5 e-con-full e-flex e-con e-child\" data-id=\"62d1d5e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-657cd7ed e-con-full e-flex e-con e-child\" data-id=\"657cd7ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c319796 elementor-widget elementor-widget-heading\" data-id=\"3c319796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfListo para lanzar tu propio programa de lealtad?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db269e1 e-con-full e-flex e-con e-child\" data-id=\"6db269e1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d5260d elementor-widget elementor-widget-image\" data-id=\"46d5260d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/insight-r.digital\/site\/wp-content\/uploads\/elementor\/thumbs\/programa-de-lealtad-cliente-satisfecha-r9mj1m28mzf89tvktvpuuu23w38pm7dj0tntyt2vxc.png\" title=\"lealtad-min\" alt=\"lealtad-min\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-336cfe05 e-con-full e-flex e-con e-child\" data-id=\"336cfe05\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b395f3 elementor-widget elementor-widget-text-editor\" data-id=\"35b395f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con <strong data-start=\"5356\" data-end=\"5369\">Insight-r<\/strong>, puedes dise\u00f1ar e implementar tu propio programa en cuesti\u00f3n de d\u00edas. Nuestra plataforma te permite combinar esquemas como puntos, niveles y recompensas, con integraci\u00f3n completa a tu sistema de pedidos web, kiosco o autoservicio.<\/p>\n<p>\ud83c\udfaf F\u00e1cil de usar<br data-start=\"5620\" data-end=\"5623\" \/>\ud83c\udf81 Personalizable seg\u00fan tu operaci\u00f3n<br data-start=\"5661\" data-end=\"5664\" \/>\ud83d\udcca Basado en datos reales de compra<br data-start=\"5701\" data-end=\"5704\" \/>\ud83d\ude80 Resultados desde el primer mes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d142b7 elementor-widget elementor-widget-text-editor\" data-id=\"58d142b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"942\" data-end=\"1030\">Empieza a fidelizar con Insight-r hoy.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2db1a868 elementor-align-center e-transform elementor-widget elementor-widget-raven-button\" data-id=\"2db1a868\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.100000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;turn_to_popup_action_button&quot;:&quot;no&quot;,&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\r\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none elementor-button raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"programa-de-lealtad#contactanos\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\r\n\t\t\t\t<span class=\"raven-button-content\">\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"button-text-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\r\n\t\t\t\t\t\t\t<div class=\"button-text\">\r\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\r\n\t\t\t\t\t\t\t\t\tSolicita una demo gratuita\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t<\/a>\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29813ee elementor-widget elementor-widget-text-editor\" data-id=\"29813ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #1e232e; font-size: 1.5rem; font-weight: 600;\">Conclusi\u00f3n<\/span><\/p>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Hoy m\u00e1s que nunca, los programas de lealtad son una herramienta estrat\u00e9gica para <strong>retener clientes, diferenciarse de la competencia y aumentar ingresos de forma sostenible<\/strong>. Ya sea que elijas un sistema de puntos, niveles o punch cards, lo importante es que est\u00e9 bien dise\u00f1ado, sea f\u00e1cil de usar y aporte valor real al cliente.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h2 class=\"wp-block-heading\">Referencias<\/h2>\n<p><!-- \/wp:heading --><!-- wp:list {\"ordered\":true} --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\"><!-- wp:list-item --><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Yi, Y., &amp; Jeon, H. (2003). <em>Effects of loyalty programs on value perception, program loyalty, and brand loyalty<\/em>. Journal of Services Marketing.\u00a0<a href=\"https:\/\/repositorio.upct.es\/bitstreams\/84035f0a-75cf-4400-b74f-a95b02d74943\/download\">https:\/\/repositorio.upct.es\/bitstreams\/84035f0a-75cf-4400-b74f-a95b02d74943\/download<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Uncles, M. D., Dowling, G. R., &amp; Hammond, K. (2003). <em>Customer loyalty and customer loyalty programs<\/em>. Journal of Consumer Marketing.\u00a0<a href=\"https:\/\/cladea2014.wordpress.com\/wp-content\/uploads\/2014\/10\/paper_49.pdf\">https:\/\/cladea2014.wordpress.com\/wp-content\/uploads\/2014\/10\/paper_49.pdf<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Reichheld, F. F., &amp; Schefter, P. (2000). <em>E-loyalty: your secret weapon on the web<\/em>. Harvard Business Review.\u00a0<a href=\"https:\/\/cladea2014.wordpress.com\/wp-content\/uploads\/2014\/10\/paper_49.pdf\">https:\/\/cladea2014.wordpress.com\/wp-content\/uploads\/2014\/10\/paper_49.pdf<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Accenture (2018). <em>Personalization Pulse Check: U.S. Consumer Survey<\/em>.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Kumar, V., &amp; Reinartz, W. (2016). <em>Creating Enduring Customer Value<\/em>. Journal of Marketing.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ol class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ol class=\"wp-block-list\">\n<li>Skinner, B. F. (1953). <em>Science and Human Behavior<\/em>.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que hay varios tipos de programas de lealtad? En este art\u00edculo conocer\u00e1s modelos como puntos, niveles, punch cards y esquemas h\u00edbridos. Descubre cu\u00e1l se adapta mejor a tu negocio y c\u00f3mo convertir la fidelidad en una estrategia rentable basada en datos y experiencias reales.<\/p>\n","protected":false},"author":2,"featured_media":1109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_joinchat":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programa-de-lealtad"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/posts\/880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/comments?post=880"}],"version-history":[{"count":29,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/posts\/880\/revisions"}],"predecessor-version":[{"id":1092,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/posts\/880\/revisions\/1092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/media\/1109"}],"wp:attachment":[{"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/media?parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/categories?post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insight-r.digital\/site\/wp-json\/wp\/v2\/tags?post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}